Matatabi Sticks in Practice: How Often, How Long and What to Watch For

Matatabi sticks are among the most popular natural cat toys – and also among those about which owners have the most questions. What actually are they, how do they affect cats, how often should they be offered, and are they safe? We bring you a practical guide that answers the most common questions you ask about matatabi.

What is matatabi and where does it come from

Matatabi is the Japanese name for the silver vine (Actinidia polygama), a vine-like plant that grows in the mountainous regions of Japan and East Asia. Thin wooden sticks, called matatabi sticks, are made from its dried twigs. In Japan, they have been used for centuries as a completely natural toy and treat for cats.

Unlike classic catnip, matatabi is not chemically processed in any way. It is purely natural wood without additives, dyes, or preservatives – which is exactly what you will appreciate if you are looking for a safe and natural alternative for your cat.

How matatabi affects cats

Matatabi contains a compound called actinidine, which is related to nepetalactone found in catnip. After sniffing the stick, most cats exhibit a typical reaction: rubbing their nose and cheeks, rolling on the ground, tumbling, licking, biting, and sometimes even gentle purring.

The reaction usually lasts a few minutes and subsides on its own. It is important to know that this is a harmless, natural behavior – matatabi does not cause the cat any discomfort or addictive dependency. Some cats do not react at all, which is also normal; sensitivity to matatabi is individual, just as it varies among people.

What are matatabi sticks good for

Matatabi has several benefits for cats:

• Natural entertainment. The stick keeps a cat occupied for longer than a standard toy and helps alleviate boredom for indoor cats.
• Chewing support. Gnawing on the stick satisfies a cat's natural need to chew, saving your cables, plants, and furniture.
• Promoting activity. Tucking and rolling is pleasant exercise that is especially appreciated by less active cats.
• Calming and relaxation. Many cats are visibly relaxed and calm after playing with matatabi.
• Socialization aid. Playing with a stick is a great shared activity that deepens the bond between a cat and their human.

How often to offer matatabi

There is no fixed rule, but it is proven effective to offer the stick in smaller doses and with breaks. Cats' sensitivity to matatabi can dull over time if they receive it too often.

We recommend:

• offering one stick once or twice a week as a treat,
• leaving the stick with the cat for 10–20 minutes and then putting it away for a few days,
• replacing the stick after it wears down so that it retains its scent.

If you want a convenient supply and to have sticks always on hand, a popular choice is the Whisk Multipack – a cost-effective pack of matatabi sticks for frequent play and chewing. For a first trial, a single Whisk stick is enough.

Is matatabi safe?

Yes, matatabi is considered safe and harmless for cats. Nevertheless, there are a few basic principles:

• Always provide fresh water. Cats like to drink after playing.
• Supervise play. If the stick breaks into small, sharp pieces, remove them so the cat does not swallow them.
• It does not replace a veterinarian. Matatabi is a toy, not medicine. If you have doubts about your cat's health, contact your vet.
• Store in a dry place. Dry wood retains its scent and appeal for longer.

Matatabi is non-toxic and contains no artificial substances, so you don't have to worry when your cat chews or licks the stick. However, as with any toy, it should be in good condition and of an appropriate size.

Matatabi or catnip?

Both variants come from natural plants and both trigger a similar reaction in cats. The difference lies mainly in their use:

• Matatabi sticks are hard wood, so they are suitable for chewing, gnawing, and longer play.
• Catnip is softer and usually calms less active cats, but it cannot be chewed on.

Many owners therefore combine both – matatabi for active play and catnip as a gentler option for relaxation. You can feel free to try both and see what your cat reacts to better.

Why choose natural matatabi from Lilly's

At Lilly's, we believe that toys should be as beautiful and high-quality as the rest of your home. Whisk matatabi sticks are made from purely natural wood without additives, delivered in a minimalist design that matches a modern interior. No mass-produced artificial toys – just honest natural wood that your cat loves and you don't have to be ashamed of leaving on the table.

Common questions in brief

How many sticks should I give a cat at once? One stick per play session is ideal.

Can a cat be "addicted" to matatabi? No, matatabi does not cause addiction. A cat may simply get used to it over time, which is why it pays to take breaks.

What if the cat doesn't react? That is completely normal. Sensitivity to matatabi is individual, and some cats simply do not react to it.

Is matatabi suitable for kittens? Older kittens and adult cats, yes; for very small kittens, consult your veterinarian regarding play.

How long does a stick last? It depends on the intensity of play – usually a few days to weeks. Store it in a dry place and replace it once it loses its scent.

Matatabi sticks are a simple, natural, and beautiful way to bring joy to your cat while protecting your interior. Try Whisk and see how quickly your cat will fall in love with it.

More about the plant and how it differs from catnip: What Is Matatabi? The Plant Cats Love and How It Differs from Catnip. The sticks are available on their own as Whisk and in the Whisk Multipack.